Dahlen discovered Jared Fogle for Subway and he developed Wendy’s “Where’s the Beef?” strategy in 1984, which was rejuvenated in 2011.  In the past, Dahlen has held high-level marketing positions, including Executive Vice President in Restaurants/Retail at Nielsen, Chief Marketing Officer at Shoney’s Restaurant and Group Managing Director at JWT.  Dahlen has co-founded Weenies, a quick-service restaurant in Columbus, Ohio.