Dear
Ohio University Advertising Association Alumni:
This
time of year, we find ourselves in the midst of some very exciting developments
in Ad Club. This week we will welcome 2011 and dive full force into NSAC and a
host of other club activities as we strive to advance the quality of our proud
organization.
If
you haven’t heard already, our NSAC client for this year is JCPenney. They have
provided us with extensive insights and we are excited about putting together
plenty of stellar work form them in this competition. At the end of last
quarter we elected team leaders for the campaign; congratulations to the
following people:
Campaign
Directors: Caroline Johnson & Chad Harville
Marketing
Directors: Hilary Johnson & Nina Bressau
Creative
Directors: Robert Doll & Jimmy Kahler
Media
Directors: Mallory Kyle, Brooke Barron, & Samantha Akins
Promotions
Directors: Emily Lasko & Kristen Reid
PR
Directors: Rachel Reilly & Brooke Carpenter
Production
Directors: Tyler Perrino & Megan Hillman
There
is no doubt that we’ve assembled and extremely capable team to lead Ad Club to
another successful installment in the AAF’s National Student Advertising
Competition. As we continue to progress into the full swing of our NSAC work,
please check back for updates on the status of our campaign for JCPenney.
Last
year we expanded our club’s capabilities with the addition of the “Client
Committee,” a branch of elected students dedicated to the integration of Ad
Club into the local community. Since the launch of this program, the Client
Committee has blossomed into “Thumbprint Advertising,” the full-service agency
component of Ad Club committed to serving clients in Athens, OH. The potential
of this idea is limitless and we’ve created a strong foundation to build on in
the future. Thumbprint is an element of the club that we are increasingly proud
of and excited about.
Finally,
later this winter, Ad Club is looking forward to making our annual trip to
Chicago. Members will have the opportunity to experience the windy city and
explore the career opportunities it has to offer. Along with the CAF Career Conference on February 10th, we hope to arrange a number of agency
tours to provide students a rewarding encounter with the heart of the Midwest.
As OUAA Alumni, if you would like to offer a tour of your company, or if you
would simply like to meet up with old friends, please e-mail me at mitchbarley@gmail.com.
Needless
to say, we have plenty going on right now in Athens. As alumni, you know that Ad Club is always busy! If you would like to come in and speak to the club and
share your breadth of professional knowledge, we would love to have you! Please
contact Chad Harville at ch159208@ohio.edu.
Best
Regards,
Mitch
Barley
OUAA
Alumni Relations Chair
mitchbarley@gmail.com
